BP Commercial Argues

The first and most obvious argument that this video shouted out to me was an argument to convince. The underlined statement I got from this commerical is simply this, "There is a problem and we will continue to fix it until it is completely solved. The whole commercial focused on making sure that the audience understood that the problem was being fixed and that BP wasn't just sitting around waiting for this problem to be fixed on its own. It was very convincing because this commercial used stats and information regarding how much money was being put into this project and how much money has been input into this. Using stats when it comes to money is very convincing and outstanding to any audience. This commercial was very convincing as well because of the images and the order of these images.The commercial began with a fisherman on his boat looking over the ocean contemplating and it constructed an image that connected to the audience with a sense of pathos.
Another argument this commercial made is an argument to invite the audience for this argument. This argument invited the audience by stating a lot of facts instead of just simply saying "this is true so believe it" it gave the audience facts to back this up. It invited the audience into BP's goal and to see what this company does for the community.The argument was inviting in the sense of being able to see what was happening now and what was being done now. It was arguing for what was being done in the present rather than what was going to be done in the future.
The commercial also brought up a sense of argument to explore about BP. Someone who had never heard of BP before or knew what BP was about would be able to explore what BP was about and what BP's purpose was. In that sense this commercial also helped the audience explore about BP. Although through exploring one can also be convince from exploring so therefore an argument of exploring leads to an argument of convincing.
The commercial gave a lot of detail and information about what BP does and what it is all about. This commercial was very informative and the information given was crucial to BP's reputation and standards.Therefore, the BP commercial also gave an argument to inform. Although this commercial was packed with a lot of information and stats about the company and what it was doing it presented a very crafty way of demonstrating this information. If not all then most of the information given in this commercial relates to what BP is doing for the community and those affected by the oil spill in the gulf. BP was very crafty in how they would present themselves and that is why all of this information makes BP look good.
The last argument that this commercial presented was an argument about the future. Whether this argument won or lost in the commercial it was presented and we can therefore observe how this argument was effective. The argument was that BP in the future would solve this problem completely. The speaker for BP, Iris Cross, made many statemetns that made this argument clear. Like for example, "BP is taking full responsibility of this and we will work until there is no more oil." We will work on this until we get it right." Such statements makes the argument clear but not necesarily meaning that the argument has won.
 By potraying a company of understanding and show Iris working with the community gives off a strong sense of pathos. Meaning that Iris gave the audience believe that she was emotionally attatched to this situatioin of problem.She stated something that had no meaning to or referance to BP but it was important to audience to know that she connected with them emotionally. She said,'My family lives in louisiana and they still live here."